![]() ![]() With “The Roku Channel,” however, some of the movies included come from licensing deals Roku has made with studios like Lionsgate, MGM, Paramount, Sony Pictures Entertainment and Warner Brothers. Roku’s previous channels – “Roku Recommends,” launched in 2011 and “4K Spotlight,” launched in 2015 – were curated selections of video content. That’s now changing with today’s launch of “The Roku Channel,” as the new service is called. ![]() However, unlike the other competitors, Roku hasn’t really used its platform as a way to push its own video marketplace or streaming service the way Apple does with iTunes, Google with Google Play Movies & TV, and Amazon does with Amazon Video and Prime Video. Like its rivals – Apple TV, Chromecast and Amazon Fire TV – Roku offers an easy way to access all the top streaming services, as well as many of the niche players. ![]() The channel itself will include content Roku has licensed directly from studios, as well as movies aggregated from other channel publishers on its platform. Roku, a company capitalizing on the cord cutting trend to the tune of a $100 million IPO, is today launching its own channel for users of Roku streaming players, sticks and TVs, which will connect customers to hundreds of movies and some TV shows they can stream for free. ![]()
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